Once the desire to be a photographer meets the daunting task of actually becoming a photographer, one of the first steps to take is to check in on the competition. As I wanted to be a wedding photographer in my area, I did the following:
- Googled “wedding photographers Thousand Oaks” (my home town)
- visited the individual websites that were relevant (more on this later, when we visit SEO for Photographers)
- checked out their portfolios/pictures
- checked out their prices
Now, to my surprise, there seemed to be a significant drop-off in both price and quality following the first three to four “expensive” photographers. Yet, there was a term being used by all these photographers - the good, the bad, and the unsaturated - “photojournalism.” What the hell is photojournalism, I remember asking myself. After some research, it turns out that what wedding photographers call photojournalism and what really is photojournalism are two very different things.
Nonetheless, the word was everywhere and its importance came to me shortly after finding it, in talking to my very first bride (my cousin). When I asked what it was she wanted for her pictures (God knows, she could have said anything and the pictures would have looked the same), she said (you know it), “photojournalism.”
Here’s what she did NOT want:
- stiff, staged poses
- an overbearing photographer
- boring pictures
For her wedding, we made sure to be out of her way most of the time, choosing to shoot from non-intrusive nooks and angles. When it came time for the formal shots, they were done quickly (as I had planned them out earlier) and the entire experience went well. Was that photojournalism? I don’t think so, but it helped to know what she did not want and, more importantly, it helped me realize that this word was a major keyword in the bride’s vocabulary when talking about wedding photography.
As mentioned earlier, all this came about from a simple search of my local competition, understanding what they were offering, how they were wording their sales pitch and, most importantly, how their pictures matched what they were saying.
Tomorrow, we’ll look further into using this baseline understanding of your competition and how to apply it to your benefit.
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